Fix Salon Studio Gallery
Fix Salon Studio Gallery
FIX SALON STUDIO
Objective: To create an attractive brand identity for upscale hair salon Fix Hair Salon Studio, which will appeal to both women and men.
Key traits & keywords: trendy, edgy, colorful, classy, fun, equally feminine and masculine
Genco Pura
Genco Pura
Objective: To create a clean, modern brand identity and packaging for CBD oil company Genco Pura that communicates its pure ingredients and health benefits. Avoid the typical stigmatic marijuana leaf in the logo and keep the focus on the wholesomeness of the oil.
Key traits & keywords: Pure, simple, mindful, green, trustworthy, wholesome. A classic example of the Innocent brand archetype.
GENCO PURA OIL COMPANY
Talk Coffee To Me
Talk Coffee To Me
TALK COFFEE TO ME
OBJECTIVE: To create a brand for specialty coffee mixologist and brewer badass: Brianna Berry for her social media accounts and web presence. Avoid using coffee bean or coffee mug.
Keywords: Cultivation, culture, specialty, quality, bold, cool, unique, badass…
Bloomfield
Bloomfield
BLOOMFIELD
Polished
Polished
POLISHED
OBJECTIVE: To create a classy brand identity for a new nail and beauty salon in Dallas, TX. that provides clean, minimally invasive self care that doesn’t break the bank.
Key traits & keywords: clean, trendy, beautiful, light, sophisticated.
Remedy
Remedy
THE REMEDY
OBJECTIVE: To create a brand identity for a specialty coffee shop on the vicinity of a busy hospital where workers and visitors alike can enjoy the taste of truly delicious (and strong!) coffee
Key traits & keywords: Rise and shine, serious coffee, energetic, strong, pharmaceutical feel.
5 Medve Projekt
5 Medve Projekt
5 MEDVE PROJEKT
OBJECTIVE: To create a fierce identity and promotional T-shirt design for a high-risk project that involved the rescuing of five massive brown bears from an abandoned zoo in Spain. “It’s a very dangerous job—these bears could kill you. They are not ‘cute’!”
Key traits & keywords: Fierce, cool, geometric, colorful, Spanish influence (colors)
Chewma
Chewma
CHEWMA
OBJECTIVE: To create a brand identity and package design for a new healthy snack that is low carb, high protein, with no added junk. Cheese is the primary ingredient in these protein bites, so the client wanted to bring the delicious taste of cheese to life visually.
Key traits & keywords: Rustic, healthy, wholesome, appealing, lovable
Green Cove Springs
Green Cove Springs
GREEN COVE SPRINGS
OBJECTIVE: To create a brand identity for fresh spring water bottler & distributor Green Cove Springs that will build trust with its target market.
Key traits & keywords: clean, fresh, cool, classic, health-minded, environment-conscious, outdoors, natural.
