FIX SALON STUDIO

Objective: To create an attractive brand identity for upscale hair salon Fix Hair Salon Studio, which will appeal to both women and men.

Key traits & keywords: trendy, edgy, colorful, classy, fun, equally feminine and masculine

TALK COFFEE TO ME

OBJECTIVE: To create a brand for specialty coffee mixologist and brewer badass: Brianna Berry for her social media accounts and web presence. Avoid using coffee bean or coffee mug.

Keywords: Cultivation, culture, specialty, quality, bold, cool, unique, badass…

5 MEDVE PROJEKT

OBJECTIVE: To create a fierce identity and promotional T-shirt design for a high-risk project that involved the rescuing of five massive brown bears from an abandoned zoo in Spain. “It’s a very dangerous job—these bears could kill you. They are not ‘cute’!”

Key traits & keywords: Fierce, cool, geometric, colorful, Spanish influence (colors)

CHEWMA

OBJECTIVE: To create a brand identity and package design for a new healthy snack that is low carb, high protein, with no added junk. Cheese is the primary ingredient in these protein bites, so the client wanted to bring the delicious taste of cheese to life visually.

Key traits & keywords: Rustic, healthy, wholesome, appealing, lovable

GREEN COVE SPRINGS

OBJECTIVE: To create a brand identity for fresh spring water bottler & distributor Green Cove Springs that will build trust with its target market.

Key traits & keywords: clean, fresh, cool, classic, health-minded, environment-conscious, outdoors, natural.

LESS FLOWERS MORE TONGUE

OBJECTIVE: To provide Less Flowers More Tongue with a distinctive, trendy and “stimulating” brand identity. The brand should be bold yet feminine, conveying a spirit of authenticity, and inspire living a happy life true to yourself. The look of the brand should pique the interest of anyone who comes in contact with LFMT and cultivate a following or “tribe.”

Key traits & keywords: brave, bold, strong, feminine, sexy, unapologetic, unfiltered, healthy, happy, supportive, vibrant, stimulating, inspired, creative, trendy, authentic, healthy relationship oriented.